Tokyo Drift Automoblox Line
In this group project, my teammates and I reimagined Automoblox through a Tokyo Drift lens, blending the bold aesthetics of drift culture with the brand’s signature modular design. We aimed to inspire creativity by making every component—bumpers, wings, side skirts, and fender flares—fully swappable across all four cars. The line encourages kids to build, customize, and collaborate, celebrating the joy of shared creativity and community. While staying true to drift car styling, we preserved the clean, modern language that makes Automoblox iconic.
Type of Work:
Product Design
Date:
4/3/2026
Project Brief
The Automoblox franchise is aiming to elevate their brand by integrating elements from the Fast and Furious movie license. The goal is to develop a strategic expansion model similar to LEGO’s licensed sets, ensuring that Automoblox retains its unique brand identity while incorporating thematic elements from the movies.
Project Goals
Inspire creativity through modular, customizable car designs
Celebrate community by emphasizing car culture, modification, and collaboration
Develop problem-solving skills by encouraging hands-on engagement and customization
Automoblox Research
Automoblox is a premium toy company redefining the way children engage with design, creativity, and problem-solving. Their modular, customizable toy vehicles encourage imaginative play and hands-on exploration. Automoblox’s brand goals include fostering open-ended play, encouraging STEM learning, and delivering durable, heirloom-quality toys. Modularity and customization are central to the Atuomoblox brand; however, not all parts of the vehicle’s are swappable. On more detailed designs, features like fender flares and bumpers are glued on. This is a pain point my team wanted to address in our designs.
Fast & Furious Research
When researching the Fast and Furious movie license, one movie fit our project goals for this line more than any other. Tokyo Drift —the third installment in the Fast & Furious franchise —bridged the gap between eastern and western car scenes, while emphasizing the community aspects that is an integral part of car culture internationally. The film also shines a light on the role of self-expression and creativity in car customization, showing that cars are not just a vehicle for transportation, but are also a canvas for creativity.
